The Yankees and FanDuel announced a multi-year deal Monday to make FanDuel the official sportsbook partner of the 27-time World Series champs.
The deal will give the sportsbook VIP hospitality accommodations at Yankee Stadium and use of the Yankees’ marks as well as advertising space in right field and, on a rotating basis, behind home plate during TV broadcasts. It also could open the door for FanDuel betting kiosks in the not-too-distant future and, possibly, a FanDuel sportsbook at the South Bronx venue, although a press release did not allude to those.
“There is no more globally recognized sports brand than the New York Yankees, and as a New York-based company we’re delighted to remain partners with our hometown team,” said Mike Raffensperger, chief marketing officer of FanDuel Group. “One of our company values is to be absurdly fan-focused, and there is no fanbase more passionate about their team than Yankees fans, which makes this a natural fit.”
The Yankees in recent months signaled their desire to dive more deeply into the regulated sports gambling market.
Catching up to the Mets
The Yanks are playing catchup with the cross-town Mets, who previously announced an official partnership with Caesars. The Mets and Caesars have said they plan to open a sportsbook lounge at Citi Field in Queens. The 13,000-square-foot venue will be located on the Excelsior Level at Citi Field and is expected to open at some point this season.
The Yankees would like to bring betting kiosks to Yankee Stadium, a possibility opened up by bills in the New York Senate and Assembly that have passed out of committees and await full votes. The kiosks likely won’t arrive at Yankee Stadium this season, as the bills contain a six-month waiting period for pro sports stadiums to offer them, although off-track betting facilities could offer them immediately if the legislation is approved.
Since New York launched legal, regulated mobile sports betting on Jan. 8, FanDuel has cemented itself as the top operator in the state, having taken in 37% of the $5.6 billion New York handle, followed by DraftKings and Caesars.