WynnBET went live in New York Friday morning, becoming the seventh sportsbook operator to launch in the Empire State in the past month.
The company received regulatory approval to launch in New York this week and will now jockey with Caesars, BetMGM, DraftKings, FanDuel, PointsBet, and BetRivers for a slice of the massive New York sports betting market. Two more licensed operators have yet to launch operations in New York: Resorts World is unlikely to launch before the Feb. 13 Super Bowl, a source has indicated, while Bally Bet has said it will not launch until sometime in April.
Trying to grab customers in an already competitive market, WynnBET came out of the gate with a promotion offering $200 in free bets once a bettor registers and makes at least a $10 deposit.
“WynnBET beginning operations in New York is a monumental step in the growth of our company,” Wynn Interactive President Ian Wiliams said in a statement. “New York represents a significant population of our Wynn Rewards membership, and we are confident in our ability to compete in this market by providing the first-class service and gaming experiences synonymous with the Wynn Resorts brand.”
— WynnBET (@WynnBET) February 4, 2022
Jostling for customers in a crowded market
WynnBET already was live in Arizona, Colorado, Indiana, Michigan, New Jersey, Tennessee, and Virginia. It plans to launch in Iowa and Louisiana in the coming weeks. WynnBET secured market access in New York in partnership with the Oneida and St. Regis Mohawk compacted tribes as part of a consortium of operators.
In the first 16 days of mobile sports betting in New York, bettors wagered more than $1.1 billion, resulting in gross gaming revenue (GGR) of $88 million, putting the state on pace to quickly become the sports betting capital of the U.S.
Caesars has grabbed the highest percentage of early market share, but some experts think the landscape will continue to shift as launch promotions peter out and gamblers begin to shop for the best products available. Caesars dealt with glitches early in its launch, leading to complaints from bettors and elected officials in New York.