New York Mobile Sportsbooks Ready For Their First Super Bowl

An overview of each book's promos, props, and plans to attract action on Sunday's game
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After attaining numerous superlatives over the first month of operation in the state, New York mobile sportsbooks have a key date circled on the calendar this weekend.

Industry analysts expect the state to handle record-setting amounts of money on the Super Bowl between the Los Angeles Rams and Cincinnati Bengals. Neighboring New Jersey took about $117 million in bets on last year’s Super Bowl, a 31-9 win by the Tampa Bay Buccaneers over the Kansas City Chiefs. With a population more than double that of the Garden State, combined with years of pent-up demand from New Yorkers, the handle in the Empire State is expected to be staggering.

Seven of the nine mobile licensees in New York are live with mobile sports betting apps. Expect the mobile sportsbooks to roll out new promotions throughout the weekend in an effort to attract new customers. The Rams are looking for their first Super Bowl championship since 1999, while the Bengals are in search of the first title in franchise history.

Here is an overview of the plans that each book has in place for Super Bowl LVI.

FanDuel

Line: Rams by 4 (as of Thursday afternoon)

Total: 48.5 points

Most intriguing prop: Will either team score on their first offensive play? Yes +4300, No, -7000

Shortly after FanDuel’s New York launch last month, the company disclosed that a bettor placed $6,000 on the Bengals to win the Super Bowl at odds of 40/1. FanDuel also accepted a $15,000 wager on Jan. 30 on the Bengals to win it all, with odds of 8/1 (it is unclear where the bet was placed). Since the conference championships were completed, the company booked a $50,000 moneyline bet on the Bengals at +166 and a $50,000 spread bet on Cincinnati +4.5.

As of Wednesday afternoon, FanDuel bettors backed Cincinnati on 59% of all spread bets. When it comes to the moneyline, FanDuel bettors picked the Bengals on roughly 76% of all tickets nationwide. If early trends hold, a Bengals win and a high scoring game (total of 60-plus points) will produce beneficial results for FanDuel bettors overall, according to company spokesman Kevin Hennessy.

For Super Bowl 56, FanDuel is running a promotion for new customers. After making an initial deposit, those customers will receive 56/1 odds on a moneyline bet on either team. The $5 bet, which must be a customer’s first bet on the site, will pay out $280 in cash.

On Tuesday, a Twitter user with the handle @NFL_Memes posted a tweet that read “Bet the house on the Bengals.” Some of the pictures from the tweet come from a 1992 episode of The Simpsons titled “Lisa the Greek,” an episode in which Homer won a $50 Super Bowl bet on the Bengals. Another image from the tweet includes a picture from Season 16, Episode 8, known for a scene when Homer lifted his shirt to reveal a “Go Bengals” tattoo on his stomach.

A third image from the tweet contains the line “Bengals win Super Bowl!!” with the score “Cin 34, LA 31” in large text. Multiple outlets have debunked the image this week, asserting that the author superimposed the text into the picture. In any event, a bet on the Bengals to defeat the Rams 34-31 has been FanDuel’s most popular wager in a market that allows customers to bet on the exact score of the game.

The New York trends are in line with those around the rest of the nation, Hennessy told NY Online Gambling.

BetMGM

Line: Rams by 4.5

Total: 48.5 points

Most intriguing prop: Player to finish the game with the most rushing yards: Joe Burrow 100/1

Odell Beckham Jr. left the Giants in 2019, but there is still considerable interest among New York customers in betting on the brash wide receiver.

New York bettors heavily favor Beckham in prop bets, in comparison with national data trends on other receivers such as Cooper Kupp and Ja’Marr Chase, BetMGM spokesperson Elisa Richardson told NY Online Gambling. Beckham, she adds, has received the most attention in various player props, leading the way in markets such as “First Touchdown Scorer” and “Anytime Touchdown Scorer.” Consequently, a wager on Beckham to score the game’s first touchdown represents a notable liability for BetMGM.

Some notable BetMGM wagers placed in New York:

  • $10,000 on the Bengals +4.5 (-110)
  • $10,000 on the Rams -4.5 (-110)
  • $8,000 on the Rams first-half moneyline (-160)

PointsBet

Line: Rams by 4.5

Total: 48.5 points

Most intriguing prop: Player to score 3+ touchdowns: Kupp 15/1, Chase 28/1, Beckham 35/1

PointsBet has seen considerable action nationwide on a prop that allows customers to wager on the number of field goals made by the Bengals. Cincinnati kicker Evan McPherson can set multiple postseason records on Sunday. With three field goals, McPherson will break Adam Vinatieri’s record of 14 made field goals in a single postseason. If McPherson connects on three field goals of 50-plus yards, he will set another postseason record with six from that distance.

When asked to predict the total number of Bengals made field goals, bettors selected “Over 1.5” on approximately 73% of all tickets. But bettors are less confident that McPherson will hit at least three. For a prop on whether the Bengals will connect on more than 2.5 field goals, only 6.3% of bettors selected the over.

From a state perspective, bettors in seven of nine states, including New York, backed Cincinnati (+165) on the moneyline. Only bettors in Illinois and Michigan showed more favoritism for the Rams.

 

 

PointsBet also offers a litany of novelty bets on the Super Bowl. The sportsbook operator has props on the result of the coin toss, whether a safety will be recorded, and if either team will recover an onside kick, among other unique wagers. Finally, bettors can wager on the color of the Gatorade bath for the winning coach.

As expected, orange and blue are the top two choices among bettors.

 

DraftKings

Line: Rams by 4.5

Total: 48.5 points

Most intriguing prop: Celtics forward Jayson Tatum threes made against the Hawks on Sunday vs. Rams total touchdowns: Tatum +160, Rams -200

Someone in New York likes the Bengals defense to perform well in this game. DraftKings booked a $5,645 parlay on the Bengals moneyline combined with under 48.5. If it hits, it pays out at $29,097.40.

Another New Yorker bet $20,000 on the Rams moneyline, while someone else put $50,000 on the first-half under (23.5 points) at -115. Many prognosticators have said Matthew Stafford’s ability to avoid interceptions will be a key here, but New Yorkers aren’t betting he will. Among the five most popular prop bets in New York is over 0.5 interceptions for Stafford (at -150).

DraftKings is seeing a much heavier Bengals push than other books here, no doubt in part because it’s offering the extra hook compared to the 4-point spread seen at some books. The Bengals have drawn 58% of the handle and 62.8% of the bets nationally. In New York, they have drawn 57.7% of the handle and 63.3% of the bets. 

Caesars Sportsbook

Line: Rams by 3.5

Total: 48.5 points

Most intriguing prop: Combined yards of every touchdown scored: Over 87.5 +105, Under 87.5 -135

At Caesars books nationwide, prop markets on Burrow have attracted about 1.5 times more handle than those on Stafford. Bettors have taken the over on Burrow passing yards of 275.5 on a whopping 73% of all tickets. Caesars customers also favor the over on 1.5 Burrow passing touchdowns on 81% of all wagers.

“Burrow is the new kid on the block,” said Adam Pullen, who serves as assistant director of trading at Caesars Sportsbook. “He won a [collegiate] national championship in recent years, so he’s more fresh. I think people like the young guy who’s coming up versus the grizzled veteran who’s been here for a while.”

Wagers on the coin toss have resonated well with Caesars’ bettors. In New York, wagers on tails ranks first in handle among all props, followed by wagers on heads in second. Much like FanDuel, Caesars’ trends in New York are largely in line with the rest of the nation. On spread bets, New Yorkers took the Bengals on 62% of all tickets compared with 64% nationwide.

Other trends at Caesars Sportsbook:

  • Kupp total receiving yards: Opened at 102.5, now at 106.5. At one point this week, bettors had taken the over on 96% of all tickets. Bettors also took the over for Kupp’s longest reception of 28.5 yards on 98% of tickets.
  • Will Aaron Donald record a sack? Yes -150, No +160. Bettors selected “Yes” on 87% of tickets.
  • Will Jalen Ramsey record an interception? Yes +550, No -800. Bettors picked “Yes” on 97% of tickets.
  • Will there be a missed extra point? Yes +300, No -380. Bettors selected “No” on 89% of tickets.

BetRivers

Line: Rams by 4

Total: 48.5 points

Most intriguing prop: Will the longest successful field goal be greater than the longest successful pass completion? Yes -155. (The house wins if it’s a tie.)

So far, BetRivers has been a relatively small player on the New York scene, but the operator has seen heavier action coming in these past two weeks. The big wagers from New Yorkers have a common theme: They like the Rams, but prefer not to lay all those points. The largest wagers BetRivers has booked are a $15,144 alternate-line play on the Rams +6 (-417), a $13,400 bet on the Rams moneyline (-189), and $11,800 on the Rams at +7 (-500). 

One customer placed a $500 parlay at +25000 to win $125,000. The wager contains the following legs: 

  • Rams -2.5 points
  • Rams over 13.5 first-half points
  • Ja’Marr Chase over 79.5 receiving yards
  • Cooper Kupp over 106.5 receiving yards
  • Matthew Stafford under 5.5 rushing yards
  • Anytime TDs: Kupp, Sony Michel, and C.J. Uzomah

Both the sharps and public seem to be a little more Rams-leaning in New York than the other states in which BetRivers takes action. In New York, 57.8% of the handle and 48.1% of the bets are on the Rams laying the points vs. 52.7% of the handle and 41.9% of the bets nationally. The moneyline, oddly, was the reverse: 54.6% of the handle and 44.4% of the bets came in on the Rams moneyline in New York, while 57.2% of the handle and 47.5% of the bets came in on the Rams moneyline nationwide. 

WynnBET

Line: Rams by 4

Total: 48.5 points

Most intriguing prop: Cam Akers, Kupp, Chase, and Joe Mixon all to score, +1100 (boosted from +1000)

WynnBET’s two biggest liabilities, according to Senior Trader Motoi Pearson, are the Rams spread and the Bengals moneyline.

Like BetRivers, WynnBET is seeing a pronounced Rams lean in New York when it comes to the spread. In the Empire State, 80.3% of tickets and 82.7% of the handle is on the Rams -4. Meanwhile, nationally, only 56.1% of tickets and 63% of the handle is on L.A.

Again, moneyline players seem to be looking for a bigger score by taking the dog. In New York, 73.8% of moneyline tickets are on the Bengals. Interestingly, however, 71.1% of the New York moneyline handle is on the Rams. It looks like a sharps-vs.-public situation.

New York is far more heavily invested in the over (80.5% of tickets) vs. nationally (59% of tickets). The handle, however, is leaning under (63.7% in New York; 65% nationally). WynnBET’s most popular prop bet so far is Kupp to score an anytime touchdown at -200.

Photo: Kirby Lee/USA TODAY

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