Smartphones are sometimes referred to as a “second screen” because people are often on theirs while watching television. The TV is passive but the smartphone is active. People click on articles to read, scroll through social media feeds, and play videos, all on their smartphones while sitting on the couch. To advertisers, this activity is more valuable than someone watching an ad on television. That’s why you see (many, many) advertisements pop up on your favorite online websites, social networks, and video channels.
The future of many things, including sports betting, is mobile. On this page we will discuss mobile sportsbooks, how mobile betting came to New York, which mobile sportsbooks are live in the state, why mobile betting is better, how to install your favorite mobile betting apps, the best mobile bonuses, and we will wrap with a very special FAQ covering all your most burning questions about mobile sports betting in NY. Let’s get started.
How mobile betting came to NY
How did New York go from a state without any non-tribal casinos to a state with legalized mobile sports betting? The answer, unsurprisingly, is money. More specifically, the hundreds of millions of dollars in tax revenue that was being left on the table as bettors flocked to New Jersey, Connecticut, and other states with legal mobile betting.
There had been discussion about bringing mobile betting to NY since retail sports betting went live at a handful of upstate casinos in 2019, but former Governor Cuomo and legislative leaders were far apart on which path the state should take on mobile betting. Cuomo believed that a state lottery-run monopoly would result in the most tax revenue for the state, while his legislative counterparts pushed for an open, competitive model. The result was a stalemate while thousands of bettors each week took the subway, drove, or even rode their bikes over to place their bets in New Jersey, where mobile sports betting is legal and thriving.
In 2020, COVID hit New York hard, affecting both the health of its residents and the revenues coming into the state’s coffers. State leaders were looking all over for ways to raise revenue, and mobile sports betting emerged as a juicy target to bring some new money into the state. In early 2021, Cuomo and the legislature put aside their philosophical differences and got to work hammering out a plan to bring mobile betting to the state. In the end, both sides compromised and mobile betting was legalized as part of the state budget signed into law in the spring of 2021. Hundreds of millions of dollars are expected to flow into the state each year as a result of the very high 51% tax rate on mobile operators.
NY mobile sports betting regulatory process
Once the bill was signed into law, regulators got to work figuring out all the details on how exactly mobile betting operators would be able to do business in New York. After months of waiting, the final rules were published in July 2021. At least two applications were required to be approved, ensuring at least some competitiveness in the state, and the applications were to be weighted on a few factors, including existing presence in the state and the tax rate applicants were willing to pay. The companies stating they would pay the highest tax rate had an inside track to have their application approved. This was unorthodox but seemed to work for the state, because the tax rate for all mobile sports betting operators ended up at 51%, by far the highest rate of any state in the country.
In the end, two applications that included nine operators were accepted. The competing companies decided that cooperating was the best way to find their way into the New York market, and it worked out well. On January 8, four operators went live in New York. DraftKings, Caesars Sportsbook, BetRivers, and Fanduel became the first of the original nine operators to open their virtual doors to New Yorkers. The nine operators each have to pay a $25 million license fee along with the aforementioned 51% tax rate. Operating in New York is not going to be cheap, but it could end up being profitable for the nine operators who now have access to the biggest mobile betting market in the country.
Mobile sportsbook apps coming to NY
Now that you know how we got here, let’s get to the important stuff. Here are the nine mobile sportsbooks that are currently operating (or will be soon) in New York. Some of them already have a retail presence in the state, while others are new to NY. Most are household names while one is new to the sports betting industry altogether. All of them are hoping their tremendous investment in time and resources will be rewarded with a large number of loyal customers who trust them for all their sports betting needs. In the end, New Yorkers are the real winners here because these nine companies include the top operators nationwide and will provide competitive lines, markets, and promotions.
|Mobile Sportsbook||Launch Date|
|BetRivers Sportsbook||January 8, 2022|
|Caesars Sportsbook||January 8, 2022|
|DraftKings Sportsbook||January 8, 2022|
|FanDuel Sportsbook||January 8, 2022|
|BetMGM Sportsbook||January 17, 2022|
|PointsBet Sportsbook||January 25, 2022|
|WynnBet Sportsbook||February 4, 2022|
|Bally Bet Sportsbook||Early 2022 (est.)|
|Resorts World||Early 2022 (est.)|
Our list of the nine operators starts in alphabetical order with Bally Bet, a name that may not be familiar to New Yorkers but likely will be soon. Bally’s is an iconic brand name that has been around in some form for decades. The company is now based in Rhode Island and has been on a buying spree lately, snapping up casino properties across the country. Notably, most of the new Bally casinos are in states with legal sports betting, putting Bally Bet in a great position to enter new markets, particularly in states with tethering requirements that necessitate an online sportsbook to have a retail casino partner.
The actual app is easy to use and filled with prop bets and live bets for all the biggest games. It also has enticing promotions and many banking options. Bally Bet has the technology, user-friendly app, and investment capability necessary to succeed in NY. We expect 2022 to be a big year for the company, beginning with its entry into the New York market.
Backed by the mighty MGM casino brand, BetMGM has quickly become a top online sports betting operator that is now live in over 15 states and counting. It is almost a foregone conclusion that BetMGM will be a top mobile sportsbook in NY within the first year. This is because of its outstanding mobile app that is arguably the best in the industry. The app is visually appealing, fast, easy to use, and features more bets and promotions than you could ever need. Add to that a generous risk-free first bet and you have a great sportsbook that will make an immediate impact in the NY market.
BetRivers has built a strong online sports betting brand by opening up in many states and offering an appealing product, on that New Yorkers got to experience firsthand after their January 8 launch. Honestly, there isn’t a huge difference between all the mobile sportsbook apps, but you can definitely tell which ones offer a better user experience. BetRivers is in that category. Its app is top-notch, stacked with odds boosts, specials, live betting, and even a rewards program. It’s hard to beat the BetRivers app user experience. Add to that users in the New York area already being familiar with the app due to its availability in PA and NJ and you have a recipe for success. Also, don’t sleep on their standard welcome offer that comes with just a 1x wager requirement. As far as live sportsbooks go, that low wager requirement stands alone.
Currently live in New York, Caesars Sportsbook app is stuffed to the brim with odds boosts, same-game parlays, player prop bets, and more. Caesars has made a strong entry into the sports betting world, creating a solid app and unleashing a massive advertising campaign on an unsuspecting public. It seems to be paying off so far, with Caesars posting revenue increases in the states where it has been operating for some time. With its excellent new customer offers and terrific app, Caesars is sure to make a big splash in the New York market after its January 8, 2022 launch. When the Emperor meets the Empire State, things happen.
FanDuel and DraftKings are the undisputed leaders in the mobile sportsbook industry, so it’s no surprise they were two of the first sportsbook apps to go live in NY. But why? Well, they both got started as Daily Fantasy Sports operators, which was as close to sports betting as we could get before it was legalized. That gave them legions of customers and consumer data, which helped them establish themselves as leaders when sports betting was legalized. But most importantly, they offer arguably the best product in the market. Either one is well worth your time. Most bettors in NY will end up with accounts at both FD and DK in order to take advantage of the promotions and superior user experience. We predict DK and FD will be #1 and #2 in NY, just like they are in almost every state with legal mobile sports betting.
Another “first in the door” sportsbook, FanDuel is the most popular sports betting app in the country, and it’s easy to see why. The app is easy to use, has tons of props and promos, and has one of the best banking systems in the industry. Its reputation as a square dealer is stellar; payouts are quick and easy and limits are high. All the sports are available, but the top sports like NFL and NBA offer the most betting options. Due to many factors, not least its familiarity to NY bettors who spent previous years going over to CT, PA, and NJ to place their bets, FanDuel is sure to be a top operator in the state.. Instead of spending money on gas, PATH trains, and ferry trips to Connecticut, NY bettors can finally put that money to good use now that FanDuel has launched it’s operations in New York.
PointsBet is an Australian company that has established itself as a middle-of-the-road sportsbook here in the States. Not the best, but definitely not the worst. PointsBet has its fans, particularly because of its high-risk, high-reward PointsBetting option, in which you win big if your team wins big but also lose big if they lose big. This creative feature is popular, but the rest of the app is worth checking out as well. PointsBet will have the deep pockets to compete in NY.
All of the sportsbooks coming to NY are known entities with thousands of customers. They are all recognizable sportsbook brands. All of them aside from Resorts World, that is. Resorts World is a recognizable casino brand. It owns casinos all over the world, including one in the Catskills. What it doesn’t have is a big-time sportsbook app. Resorts World does have a sportsbook app, but you can only use it on-site at the brand new, gigantic Resorts World casino on the Las Vegas strip. The Resorts World location in NY has a partnership with Bet365. It is unknown whether Resorts World will bring their existing app to NY or whether they will partner up and let a brand like Bet365 lead the way. If we were betting, we would say Resorts World is going to go big with their own app and really try to make a New York-style splashy entrance into the state’s mobile betting market.
Last in the alphabet but not in the mobile sports betting marketplace is WynnBET. The global casino company has a pretty good app, but hasn’t really broken through to become a top sportsbook operator. The design and feel of the app are fine but the app doesn’t quite match the premium feel of the brand itself. WynnBET will find its way in the NY market, particularly because of its terrific rewards program that is linked to the Wynn casinos that are no doubt popular among many New Yorkers.
Advantages of mobile sportsbooks
If you’re reading this article about mobile sportsbooks, we are going to assume you own a smartphone. You might even be reading this page on your smartphone while sitting on your couch, riding on the subway, or waiting for the dentist. That’s the advantage of mobile. You can read articles or do pretty much anything else you do on a computer, right on your phone. This is known. What isn’t necessarily known is why mobile is better for a sportsbook aside from convenience. Ok, convenience is the biggest advantage of a mobile sportsbook, but there are other advantages as well. Let’s go over them now.
You have to create a username and password to open up an online sportsbook account. There are other requirements that vary by sportsbook, but a password is a must. One advantage of mobile sportsbooks is that many apps let you use Face ID features to login. This is extremely helpful, useful, and many other adjectives used to describe something that is great. Generally speaking the overall level of security on today’s smartphones is unprecedented, which is helpful for anyone using a mobile app. Nothing in life is risk-free, but using your phone to log into a mobile sportsbook is about as low-risk, security-wise, as you’re going to get.
Ease of use
User experience is a big thing in the app development world. It even has a fun acronym, UX, and thousands of people have the responsibility of UX manager/administrator. The reason these positions exist is simple: If someone can’t figure out how to use an app, they are unlikely to use it. Ease of use is paramount. Luckily for sports bettors in NY, each of the aforementioned apps coming to the state are very easy to use. Signing up for an account is a snap, finding the bet you want to make is simple, and all the specific promos or interesting features are prominently displayed. It’s in the sportsbooks’ interest to make it easy and fun for you to bet, and they have succeeded. It won’t take you long to get the hang of these NY sports betting apps.
Counterpoint – Everything is smaller
One drawback of sportsbook mobile apps is that everything is smaller. If you pull up the DraftKings website on your computer, you can make the numbers as big as necessary. All the information is spread out and easy to read. On a smartphone, all the information is compressed into the smaller screen. This is part of the user experience. Some mobile sportsbook operators recognize this and do their best to space out the information so that it is relatively easy to read. Others cram it all in there, which results in tiny fonts and an app that is difficult to navigate. Additionally, because of the small screen, the tabs and buttons are also smaller. Thankfully, there are precautions in place that will prevent you from fat fingering a bet that you didn’t intend to make.
How mobile sports betting works
It is very easy to download a sports betting app and sign up for an account. You can create an account and make your first bet within 10 minutes, which is about 3 hours less time than it would take to drive to the nearest NY retail sportsbook from Manhattan. Let’s go over the steps you need to take in order to create an account with your new favorite sportsbook.
Find a sportsbook
Assuming you are in New York state, you first need to pick a sportsbook. Say you like BetMGM the best because of its new customer promotion. The next step is to go to the App Store or Google Play store on your phone and search for BetMGM. It should show up at the top of the list. Once you find the BetMGM app, click to download it. Once it is done downloading, open it up.
Signing up for a mobile sportsbook account
Now you’re ready to sign up for an account. First, tap the Register or Sign Up button on the app homepage – trust us, it won’t be hard to find. Once there, just put in your email address and you are halfway to an account. You do need to add some personal details like your address and the last four digits of your Social Security Number, but the information is kept secure. These companies have industry-leading security technology, so your details are as safe as your bank account information. Finish up by adding some additional security information and you are ready to make a deposit.
Add a promo code and make a deposit
All your banking options are discussed in the FAQ below, but the next step after signing up for an account is to make a deposit. Before you make a deposit, however, you need to add a promo code so that you can qualify for the best promotions. NYOG has all the promotion links and codes you need to get the best deal possible, so be sure to check with us for the freshest promo codes before making your first deposit. Keep in mind that some sportsbook apps may want your promo code during registration, others may ask for it while depositing. It will depend on the sportsbook.
Start wagering on your mobile sportsbook app
Four steps may sound like a lot, and giving out personal information to any company can sometimes be uncomfortable, but this entire process takes about 8-10 minutes and is simple as can be. Plus, when you’re done, you can bet on any sport you want! Signing up for an account is so fast you can watch the pregame show on TV before the Knicks game, learn that Julius Randle is out with an ankle injury, create a mobile sportsbook account, and bet the Under, all before tipoff.
Mobile sportsbook FAQ
Every sportsbook has different methods for depositing and withdrawing money from customer accounts. Some have a wide variety of options, while other sportsbooks are much more limited. That said, every sportsbook will have some or all of the following banking options:
- VIP Preferred eCheck
- Digital wallet (PayPal, Skrill, etc.)
- Credit card
- Online banking
- Play+ branded prepaid card
- Cash at casino cage
Each deposit method is available right within the app. You won’t have to log-in on a computer to make deposits or request a pay out, it can all be done via mobile app.
ery sportsbook offers promotions to entice new customers to sign up for an account and to keep existing customers coming back to place more bets. Promotions are basically marketing, but they offer value to the customer. How much value depends on the promotion. The following are some of the common promotions offered by major sportsbooks, all of which will be available on NY sports betting apps:
- Risk-Free bets
- Deposit match
- Odds boosts
- Profit boosts
- Free bets
- Parlay insurance
- Merchandise giveaways
A market is a type of bet. A moneyline bet is a market, as is a spread bet and a futures bet. If you see “market” anywhere while reading about sports betting, they are referring to the different types of bets available. A betting market, in other words. Available markets to mobile bettors in NY include:
- Spread bet
- Same-game parlay
- Prop bets
All sportsbooks in New York will offer betting on most or all of the following sports:
- Australian Rules Football
- Olympic Sports
- Table Tennis