New York residents took advantage of Connecticut’s recent digital sports betting launch. According to geofencing company GeoComply, 38% of mobile sports bets placed in Connecticut during the early days of statewide betting have come from near the New York border.
Significant portions of those wagers were placed around Stamford and Bridgeport, a pair of cities easily accessible via train or I-95.
“We’ve learned from the New Jersey experience that New Yorkers are clearly motivated to travel locally to bet on sites where proper consumer protections have been put in place that safeguard the integrity of their wager,” GeoComply VP of Global Government Relations Chad Kornett said in a release. “Connecticut looks to be following a similar pattern.”
Following a week-long soft launch, operators went live to all with online casino and digital sports betting Oct. 19.
Connecticut sports betting is offered through DraftKings (Foxwoods), FanDuel (Mohegan Sun), and the Connecticut Lottery, which partners with Rush Street Interactive. The lottery-RSI platform launched under the PlaySugarHouse brand, though the lottery says it will likely change that within a year. The PlaySugarHouse brand allowed the lottery to launch in a timely fashion.
The influx of recent bets — as of Sunday there were 1.2 million transactions since the state’s soft launch on Oct. 12 — has Connecticut ranked as the ninth-most popular state for online sports betting and casino traffic. That’s a strong number considering that Connecticut has a population of 3.5 million. In these early days, Connecticut has surpassed Colorado — which has 5.7 million residents — for overall sports betting and online casino traffic.
Connecticut lawmakers legalized statewide digital sports betting and online casino last spring, and both launched simultaneously earlier this month.
Where New York stands with mobile betting
As for New York residents eager to fade the Jets without having to travel across state lines, the state’s complicated and competitive betting process is working its way through additional procedural steps.
Bidders were tasked with amending their “pricing matrices” to follow the “final tax rate matrix” set by the New York Gaming Commission by 5 p.m. ET Monday. There are indications that the commission could award licenses at its next formal meeting — the date for which has not yet been set.
For the time being, New York residents will have to settle for trips to neighboring states, including Connecticut, New Jersey, and Pennsylvania, all of which offer statewide mobile wagering. For now, that’s good news for Connecticut and other states, but as noted in the GeoComply press release, “It will be interesting to see how these trends shift once New York rolls out its regulated sports betting market in the coming months.”
Image courtesy of GeoComply